Creativity and Innovation

"Ideas are the currency of success."

Edward de Bono

Innovation, improving quality of services and products, reengineering, self and organizational change are all vital issues that begin with creative ideas. So, what is creativity? A simple definition of creativity is the ability to generate new ideas by combining, changing or reapplying existing data and ideas. What is it, then, that enables few people to have creative breakthroughs while the majority only gets creative breakdowns or paralysis? Are some people "born" with creative abilities? Or is creativity a skill we can learn? AL Mawred Training and consulting in Dubai will answer these questions in our Creative Problem Solving and Decision Making training program in Dubai where the theme of Innovation and Creativity is covered.

Innovation is thought of as putting creative ideas to work and practice. In business, innovation is converting creative ideas into new processes, services or products by which a company can make money or attract new customers. Across all industries, innovation has always been one of the key engines of organizational growth and sustainable competitive advantage.

Maher Rayes

AL Mawred Training & Consulting

Dubai