People and Talent Development
263
Finance and Accounting
229
Office Management
149
AI in Customer Service
6
Management Skills
412
Women Only Courses
Graphics & Design Skills Courses
17
Education Management Courses
12
Security Management
16
Oil and Gas
50
Short Masters
2
Sales and Marketing
163
Health, Safety and Environment
69
IT Management and Cyber Security
336
Public Relations
213
Planning and Strategy Management
220
Tourism Management
164
Data Management and Business Intelligence
25
Maintenance and Engineering
213
Engineering and Instrumentation
37
Government and Public Sector
134
Banking, Insurance and Financial Services
156
Hands-on Automation and Process Control
10
Legal
12
Construction Management
109
Personal Skills
53
Quality and Performance
128
Transportation Management and Aviation
88
Business Continuity and Crisis Management
6
Financial Technology (FinTech)
4
Contracts Management
186
Project Delivery
182
Operations Readiness and Assurance
68
Customer Experience
49
Digital Innovation and Transformation
17
AI in Administrative & Secretariat
12
AI in Strategic Planning
14
Business Communication
29
Procurement and Supply Chain Management
340
Auditing and Governance, Risk and Compliance
266
Healthcare and Pharmaceutical Management
258
Sustainability
155
This course is designed to transform participants into business advisors and high-yielding and profitable relationship managers whom clients rely on and companies value. The course provides a practical roadmap to understand and grow existing and high-potential accounts. Delegates will learn how to develop account development plans, craft solid business relations with accounts, and harnessing retention strategies profitably. The course also provides a strong focus on quantitative approaches to account qualification and showcases best practices in service management necessary for growing and retaining strategic accounts.
The course includes self-assessment tools, planning and analytical templates, and psychometric self-assessment instruments to measure personal abilities to accommodate different personality styles. Group exercises and case studies will also be integral parts of the training methodology used.
By the end of the course, participants will be able to:
This course is targeted at cross functional personnel who seek to understand modern customer management practices to improve cross functional support and develop personal careers in strategic account management. The program is also conceived for sales managers who oversee the development of key customers, and key account managers responsible for managing the relationship and the performance with strategic customers.
© 2026 Al Mawred Training Institute. All rights reserved.
